Co-founder and CMO
Alexandre has a background in advertising and sales. He worked for an advertising agency in Paris where he developed full marketing strategies and online platforms for his clients. He moved to Canada in 2016 and started working for one of the largest companies in the recruitment industry. After 3 years, Alexandre started his entrepreneurship path with the creation of HOB Sync to help companies optimize IT Infrastructure costs. Based on the knowledge he has acquired throughout his career, Alexandre has created and launched APY to enable professionals to reach their full potential. As the CMO, his primary goal is to generate revenue by increasing sales through the planning, development, and execution of the organization’s marketing and advertising initiatives.